Legal

License & Trademarks

Document version: 1.0 Effective: April 2026 Applies to: pillargtm.com and all PILLAR public assets
This page is the public license and trademark notice governing the pillargtm.com marketing site, the written frameworks published under the PILLAR name, and PILLAR's proprietary product and publication marks. Everything on this site is copyrighted and all rights are reserved unless a specific file or page states otherwise.

Contents

  1. Scope
  2. Reservation of Rights
  3. Frameworks, Products, and Trademarks
  4. Third-Party Components
  5. Permitted Uses
  6. Inquiries
  7. Disclaimer
Section 1

Scope

This repository contains the source code, written content, visual design, illustrations, screenshots, and structured data that make up the PILLAR marketing website (pillargtm.com) and related public assets. Unless explicitly stated otherwise in a specific file or directory, all material in this repository is the proprietary work of PILLAR GTM, Inc. and is protected by United States and international copyright, trademark, and trade-secret law.

Section 2

Reservation of Rights

All rights are reserved. No license — express or implied — is granted by the mere publication of this repository. In particular, you may not:

  1. copy, reproduce, distribute, republish, display, or transmit any portion of the source code, written content, design, or assets;
  2. create derivative works based on the material in this repository;
  3. use the material to train, fine-tune, or evaluate machine-learning models without prior written permission, except where such use is permitted under a separate agreement or by the explicit allowances declared in robots.txt and llms.txt;
  4. remove or alter copyright, trademark, or attribution notices.
Section 3

Frameworks, Products, and Trademarks

The following are proprietary names, products, frameworks, and/or trademarks of PILLAR GTM, Inc., whether registered or used in commerce. ® indicates a registered trademark where applicable; indicates a trademark claim under common law or pending registration.

Company & Platform

PILLAR®, PILLAR OS, Revenue Architecture Operating System™, Revenue Architecture™.

Products & Surfaces

DRAFTER™ (the PILLAR MCP intelligence interface), BUILDER™ (the PILLAR revenue automation engine), Command Center™, Strategy Lab™, Coaching Console™, Decision Engine™, Account 360™, Signal Intelligence™, HealthScore™ (including the variants "Health Score" and "Data Health Score"), Ask PILLAR™, The Guarantee™.

Frameworks & Methodology

The Revenue Bowtie™, Territory Economics™, The Revenue Architecture Framework™, The EdTech Signal Map™.

Publications & Programs

The Architects™ (weekly newsletter), The Blueprint™ (revenue-architecture assessment), The Architects Network™ (partner program).

The list above is illustrative, not exhaustive; other names used by PILLAR GTM, Inc. in commerce are also protected whether or not listed here. Absence of a mark symbol in site copy does not waive any rights.

Use of these names, or any confusingly similar variants, in connection with goods or services without express written permission from PILLAR GTM, Inc. is prohibited. Fair-use references in journalism, research, or commentary are permitted so long as the reference is accurate, non-disparaging, and does not imply endorsement, affiliation, or sponsorship by PILLAR GTM, Inc.

Section 4

Third-Party Components

This repository loads or references the following third-party components at runtime, which are governed by their own licenses and are not covered by this proprietary notice:

Third-party components remain the property of their respective owners.

Section 5

Permitted Uses

The following uses are explicitly permitted without separate written permission:

  1. reading this site or repository for the purpose of evaluating PILLAR as a vendor, partner, investor, journalist, or researcher;
  2. quoting short excerpts (fewer than 100 words) of written content with attribution to PILLAR and a link to the source page;
  3. indexing by public search engines and by AI crawlers explicitly allowed in robots.txt, for the purpose of surfacing PILLAR content in response to user queries;
  4. reasonable technical caching as required to render the site in browsers and server intermediaries.
Section 6

Inquiries

For licensing inquiries, partnerships, press use, or permission to reproduce any material beyond what is permitted above, contact eli@pillargtm.com. Written permission is required prior to any use outside the scope of Section 5.

Suspected trademark misuse? If you believe someone is using a PILLAR mark in a way that may cause confusion or dilute the brand, email eli@pillargtm.com with a link and short description. We take trademark integrity seriously because our customers rely on it.

Section 7

Disclaimer

THIS REPOSITORY AND ITS CONTENTS ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. IN NO EVENT SHALL PILLAR GTM, INC. BE LIABLE FOR ANY CLAIM, DAMAGES, OR OTHER LIABILITY ARISING FROM, OUT OF, OR IN CONNECTION WITH THIS REPOSITORY OR THE USE OR OTHER DEALINGS IN IT.

Questions about this notice? Contact eli@pillargtm.com. For signed permission letters or trademark co-existence inquiries, include your organization and intended use in the subject line.